Does it bother you when a brand changes its name? For example when Jif became Cif or Marathon became Snickers?
There are probably some other brand names you can think of!
In 2008-9 we are carrying out a research study on this topic and are looking for volunteers to interview. You
would need to be 18 and over, live in the UK and be prepared to be interviewed in person or by telephone.
We would meet out-of-pocket expenses as well as make a small contribution to show our appreciation. But the main
benefit for you would be to make a difference to a research study and get stuff about brands off your chest!
